The short drama platform market was valued at USD 6.54 billion in 2024, and is projected to grow to USD 7.21 billion in 2025, with a compound annual growth rate (CAGR) of 10.5%. GlobeNewswire
According to one forecast, by 2030 the market could reach USD 11.91 billion. Research and Markets
Another long‑term report (2025–2035) estimates growth to USD 3.5 billion by 2035 (note: this is a more conservative projection depending on measurement methodology). WiseGuy Reports

In Q1 2025, in‑app revenue from short drama apps surged to ~USD 700 million, up from USD 178 million in Q1 2024 (≈ 4× growth). Sensor Tower
Cumulative global in‑app revenue from short drama apps reached approximately USD 2.3 billion as of March 2025. Sensor Tower
In terms of downloads, as of March 2025, global cumulative downloads of short drama apps were ~950 million, with Q1 2025 alone exceeding 370 million downloads (6.2× YoY growth). Sensor Tower

China: The vertical short (micro) drama market in China reached ¥37.39 billion (~USD 5.28 billion) in 2023, growing by ~267.7% year-over-year. Pulse
By mid-2024, China’s market reportedly exceeded ¥50 billion (~USD 6.8 billion). Medium
Some analysts project the Chinese short drama market could surpass ¥100 billion (~USD 14 billion) by 2027. Medium
United States: Short‑drama apps are becoming a major revenue center — in Q1 2025, nearly 49% of global in‑app revenue came from the U.S. alone. Sensor Tower
Many platforms use a “freemium” model: offer early episodes for free, then charge viewers (pay-per-episode or pay-for-series) WORLD SCREEN
Average pricing for a full short‑drama series can be $20 – $50 depending on the service. WORLD SCREEN
Production costs for these series are relatively low compared to traditional dramas, making it a highly efficient model. Pulse
Advertising on short drama platforms is intensifying: in H1 2025, the number of advertisers grew by 53.9% year-over-year, and monthly ad creatives increased 275.4%, signaling high competition for user engagement. Business of Apps
Emerging markets are playing an increasing role: regions like India, Southeast Asia (SEA), and Latin America are showing rapid download growth thanks to mobile-first populations and lower user acquisition costs. Business of Apps


















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